How long is 30 years? Take a look at this 1981 photo of the Santa Monica Farmers’ Market. It’s hard to remember that this industry leader drawing 20,000 shoppers a week once consisted of some cardboard boxes on a few tables. Next week, in conjunction with FamilyFarmed.org, the market celebrates 30 remarkable years with a multi-day Good Food Festival & Conference that explores every facet of food from policy to pleasure.
What does 30 years produce? A giant, ongoing incubator. Decades of weekly face time for farmers, cooks, writers, and market management to learn from one another in ways no class, conference, or books could teach. Continue reading The Santa Monica Farmers’ Market at 30—Then and Now